Break Fifty Case Study
Having a good understanding of the Metal scene and its subgenres, and by investigating the band’s appearance, brand and social media, we were quickly able to narrow down a select cold audience that we believed would respond well to the track we were using.
In one week the band’s streams increased by almost 2,000%, and followers weren’t lagging behind, with almost 140 new followers in just 7. We were also able to trigger algorithms within the first two weeks of the campaign, and, additionally, we were also able to generate the Fans also Like Section on the band’s Spotify profile, which was missing prior to the campaign kickoff. Within the campaign wrap up, in 30 days, we gained the band 350+ new followers.
- 1 month
- Release Radar and Discover Weekly